Start your Happiness Project today

The Happiness Project

Find the Right Journal for You

Whether your aim is to know yourself better, capture your memories, explore a key identity that you want to cultivate, or track your habits, you can find the right journal for you and get started today.

Find the Right Journal for You
Getting Started

Getting Started

Step-by-step guides for your own Happiness Project.

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Digital Tools

Digital Tools

Free resources to help you find and use the right strategies for you.

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Thoughts on Happiness

Thoughts on Happiness

Insights and observations about happiness and good habits.

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Shop the Complete Collection

Products designed to help you achieve your aims
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About The Happiness Project

In 2009, Gretchen Rubin’s breakout book, The Happiness Project, became a New York Times #1 bestseller and revolutionized the way people approach personal development. Over the last decade, she has taken her approach to creating a happier, healthier, more productive, and more creative life off those pages and into the daily lives of her readers and listeners through her books, blog, podcast, online courses, and weekly newsletter.

Here, you’ll find all the practical tools, resources, and insights you need to start your own Happiness Project. There’s no one-size-fits-all solution—your Happiness Project is unique to you, based on your own nature, interests, values, and experiences. This collection is your personal happiness toolkit, where you can discover what tools work for you so that you can build the life you want, starting today.

As Gretchen Rubin continues to research, experiment, and share her observations and ideas about happiness and good habits, The Happiness Project will continue to grow.